Interstitial Ads vs Rewarded Ads: Which One Performs Better For Gaming Apps?
Video ads are here to stay, and publishers and advertisers have accepted them wholeheartedly. Users, too, now understand that ads are an integral part of the ecosystem. With the unparalleled growth of video content, smartphone advancements, and internet speed, video ads have emerged as the preferred choice for advertisers and mobile app developers. While video ads are prevalent in mobile applications, one of the key segments of mobile applications that have adopted video ads is gaming; an exponentially growing industry. The mobile gaming industry is so large that it now dominates over 60% of the entire gaming market, which is worth over $200 Billion (Source: Mashable ). But as ads in mobile gaming increase, it becomes critical for developers and publishers to choose the right ad format to promote a healthy ad experience for players. There are various ad formats that can be used in mobile games, but we are going to focus on two such formats. This article will talk about inte...